Baidu
BIDU
$84.54
Share price
-1.71%
Change (1 day)
-6.97%
Change (1 year)
Categories
Operating Margin for Baidu (BIDU)
Operating Margin as of June 2025 (TTM): 21.50%
According to Baidu's latest financial reports and stock price the company's current Operating Margin is 21.50%. At the end of 2024 the company had an Operating Margin of 21.50%.
Operating Margin history for Baidu from 2003 to 2025
Operating Margin at the end of each year
| Year | Operating Margin | Change |
|---|---|---|
| 2024 | 21.50% | 14.85% |
| 2023 | 18.72% | 128.97% |
| 2022 | 8.18% | -5.56% |
| 2021 | 8.66% | -59.85% |
| 2020 | 21.56% | -6912.68% |
| 2019 | -0.32% | -101.18% |
| 2018 | 26.72% | 6.46% |
| 2017 | 25.10% | 22.02% |
| 2016 | 20.57% | -63.99% |
| 2015 | 57.10% | 93.39% |
| 2014 | 29.53% | -22.79% |
| 2013 | 38.24% | -28.7% |
| 2012 | 53.64% | -0.39% |
| 2011 | 53.85% | 4.96% |
| 2010 | 51.31% | 35.59% |
| 2009 | 37.84% | 0% |
| 2008 | 37.84% | 7.13% |
| 2007 | 35.32% | -2.95% |
| 2006 | 36.40% | 134.66% |
| 2005 | 15.51% | 45.91% |
| 2004 | 10.63% | -31.47% |
| 2003 | 15.51% |
Operating Margin for similar companies or competitors
| Company | Operating Margin | Operating Margin differencediff. | Country |
|---|---|---|---|
 Sohu.com SOHU | -8.04% | -137.40% | 🇨🇳 China |
 Yandex YNDX.ME | 6.44% | -70.05% | 🇳🇱 Netherlands |
 Blucora BCOR | -0.16% | -100.74% | 🇺🇸 USA |
 Renren
RENN | -271.53% | -1,362.93% | 🇨🇳 China |
What is a company's Operating Margin?
The operating margin is a key indicator to assess the profitability of a company. Higher operating margins are generaly better as they show that a company is able to sell its products or services for much more than their production costs. The operating margin is calculated by dividing a company's earnings by its revenue.